JURNAL EKONOMI, BISNIS DAN HUMANIORA

THE INFLUENCE OF THE PRINCIPAL'S MANAGEMENT AND TEACHER PROFESSIONALISM ON TEACHER PERFORMANCE (STUDY CASE AT SMK BINA MANDIRI, TANGERANG DISTRICT)

2024-12-14T05:27:30+00:00

This research aims to determine the influence of school principal management and
teacher professionalism on teacher performance at SMK Bina Mandiri, Tangerang Regency. The
population in this study is the teachers of SMK Bina Mandiri. The sample size was 45
respondents. The research method uses a quantitative method. The sampling technique uses
saturated sampling. Based on the research results, it shows that there is a significant influence
between school principal management and teacher performance. This is evidenced by the Sig.
value of 0.002 < 0.05 and t-value = 3.393. There is a significant influence between teacher
professionalism and teacher performance. This is evidenced by the Sig. value of 0.000 < 0.05
and t-value = 11.122. And there is a significant influence between school principal management
and teacher professionalism together on teacher performance. This is evidenced by the Sig.
value of 0.000 < 0.05 and F = 120.059.

Penerapan Digital Marketing Terhadap Strategi Pemasaran Pada UMKM Skala Kecil Di Tigaraksa

2024-12-14T05:22:25+00:00

Abstract: Implementation of Digital Marketing for micro, small, and medium enterprises (MSMEs) to increase business income and get convenience in identifying consumer needs and desires, There are still many business actors who have not implemented marketing strategies with digital marketing. Including small-scale food and beverage MSMEs in the Tigaraksa area. Therefore, the implementation of this digital marketing is intended to help business actors achieve maximum results in implementing marketing strategies, and increase branding of business actors to achieve a large scale that can be recognized by the wider community, from within and outside the area in Tigaraksa-Tangerang. The methods used are direct discussions and training for business actors in Tigaraksa with small-scale criteria. The results of the discussion and training can improve the quality of MSMEs in the knowledge of digital marketing strategies, which are applied to small-scale MSMEs to brand their businesses in order to achieve maximum profits and make their businesses large-scale.

The Influence of Price, Brand Image, Promotion and Product Quality on Purchasing Decisions of Bang Dudung Mutton Soup in Cimone, Tangerang City (Case study of purchases in Gofood)

2024-12-14T05:25:15+00:00

Abstract:
This research aims to analyze the influence of the variables Price (X1), Brand Image (X2), Promotion (X3), and Product Quality (X4) on the decision to purchase Bang Dudung goat soup in Cimone, Tangerang City via GoFood. Using quantitative methods with 97 respondents and purposive sampling, this research analyzes data using multiple linear regression via IBM SPSS 20. The research results show that each independent variable has a significant influence on purchasing decisions. Based on the t test, the Price variable (T count = 4.048) has a significant influence with a significance value of 0.000 < 0.05. Brand Image (T count = 12,442), Promotion (T count = 4,709), and Product Quality (T count = 3,416) also show a significant influence with a significance value of 0.000 < 0.05. The simultaneous F test shows that the variables Price, Brand Image, Promotion and Product Quality together have a significant effect on Purchasing Decisions, with calculated F = 36.969 and a significance of 0.000 < 0.05. Thus, this research concludes that there is a positive and significant influence of all variables on the decision to purchase Bang Dudung Kambing Sop at GoFood.

The Influence of Innovation Management and Supply Chain Performance on the Development of Textile MSMEs

2024-09-18T13:01:02+00:00

This study analyzes the impact of innovation management and supply chain performance on the development of textile MSMEs in Banten Province. The increasingly intense competition following the COVID-19 pandemic demands MSME actors to innovate and manage their supply chains efficiently to enhance competitiveness and business sustainability. The study also explores the synergy between these two variables. Adopting a quantitative approach with a survey method, data were collected from 180 respondents, consisting of textile MSME owners or managers. The research instrument, a structured questionnaire, was analyzed using multiple regression to examine the effects of the variables. The findings reveal that innovation management has a significant positive effect on MSME development (β=0.45; p=0.000). Factors such as product innovation frequency, technology adoption, and employee training significantly contribute to business growth. Supply chain performance also demonstrates a significant impact (β=0.38; p=0.002), with raw material procurement efficiency, distribution speed, and supplier relationships identified as key factors. Notably, the interaction between innovation management and supply chain performance exerts an even greater influence (β=0.60; p=0.000), underscoring the critical importance of synergy between these aspects. These findings align with Schumpeter's (1934) innovation theory and Christopher's (2016) supply chain theory, while also corroborating prior studies, such as Tidd and Bessant (2020), which emphasize the role of innovation in enhancing MSME competitiveness. This research provides a novel contribution by highlighting the importance of integrating innovation and supply chain efficiency in the context of Indonesian textile MSMEs. Future studies are recommended to expand geographic scope, explore other sectors, and adopt mixed-method approaches to deepen the understanding of these dynamics.

Dampak Citra dan Karakteristik Produk terhadap Kepuasan Pelanggan serta Konsekuensinya terhadap Loyalitas Pelanggan UMKM Kuliner Sambal Bakar Lengkong di Kota Bandung

2025-01-17T02:40:49+00:00

The main challenges faced by MSMEs in the city of Bandung include low people's purchasing power, increasingly fierce competition, and risks related to customer loyalty. Based on this, this research aims to analyze the influence of product image and attributes on customer loyalty, both directly and indirectly through customer satisfaction. This research uses a quantitative approach in Bandung City, with the unit of observation being Sambar Bakar Lengkong customers. The sample used consisted of 235 respondents taken using the Multistage Random Sampling technique. Causality analysis was carried out using Structural Equation Modeling. The research results show that: The image and product attributes of Culinary MSMEs in the city of Bandung contribute to customer satisfaction, but do not have a direct effect on customer loyalty; Customer satisfaction has an important role in creating customer loyalty; Customer satisfaction functions as a mediator between the influence of product image and attributes on customer loyalty; Product attributes have a more significant influence than image in increasing customer satisfaction, which in turn will create customer loyalty. This research provides managerial insight to increase Sambar Bakar Lengkong customer loyalty, with a focus on increasing customer satisfaction supported by developing product attributes and image.

The Influence of Democratic Leadership Style and Work Motivation on Employee Performance at Restaurant Suji Suan Cai-Yu Pondok Indah Mall- South Jakarta

2024-12-14T05:45:27+00:00

This research intends to test, study and analyze the influence of democratic leadership style and work motivation on employee performance at Suji Suan Cai-Yu Restaurant. The hypothesis tested is Democratic Leadership Style and Work Motivation on the Performance of Suji Suan Cai-Yu Restaurant Employees. The population of this research is all employees who work at Restaurant Suji Suan Cai Yu Pondok Indah Mall. The sample that will be used by researchers is 48 respondents. (a) Based on the calculation results, Democratic Leadership Style (X1) influences Employee Performance (Y) at Suji Suan Cai-Yu Restaurant. This is proven by the hypothesis test value tcount > ttable or (2.261 > 2.014) with a significant level of (0.029 < 0.05). Thus Ho1 is rejected and Ha1 is accepted. (b) Work Motivation (X2) has a positive and significant effect on Employee Performance (Y) at Suji Suan Cai-Yu Restaurant. This is proven by the hypothesis test tcount > ttable or (2.947 > 2.014), this is confirmed by <sig.0.05 or (0.005 <0.05). Thus, Ho1 is rejected, Ha2 is accepted. (c) Democratic Leadership Style (X1) and Work Motivation (X2) have a positive and significant effect simultaneously on Employee Performance (Y) at Restaurant Suji Suan Cai-Yu. This is proven by hypothesis testing, the value Fcount > Ftable or (31.049 > 2.81). With a significant value level of 0.000 <0.05. And the coefficient of determination R² is 0.561 or a simultaneous influence contribution of 56.1%. Thus Ho3 is rejected and Ha3 is accepted.

Peran Budaya Organisasi dan Inovasi Dalam Menciptakan Branding Bagi UMKM

2024-11-29T03:24:15+00:00

The study explores the role of organizational culture and innovation in branding for UMKM. In the context of modern business, branding is the key to UMKM to distinguish themselves from competitors, increase consumer confidence, and expand their market share. This article aims to investigate how organizational culture and innovation collaborate to create a strong brand identity for UMKM. Organizational culture has a significant impact on the way UMKM operates and interacts with customers and employees. Innovation in this context involves the innovation of products, processes, and business models that enable UMKM to adapt to changing markets and meet consumer needs effectively. This article also discusses practical strategies that UMKM can adopt to strengthen the culture of organizations that support innovation. This research will use a qualitative approach. The aim of the selection of this approach is to gain a comprehensive and contextual understanding of the dynamics that occur within UMKM organizations as well as how organizational culture and innovation influence the process of branding creation. Research results show that UMKMs who successfully integrate a strong organizational culture with sustained innovation are able to build a consistent branding that attracts consumers. This research provides insights for UMKM owners and business practitioners in understanding the importance of organizational culture and innovation in creating andining competitive advantage through branding.

LEGAL PROTECTION FOR CREDITORS IN THE EVENT OF BANKRUPTCY (STUDI PUTUSAN NO. 31/PDT.SUS-PAILIT/2023/PN NIAGA JKT. PST.)

2024-12-14T05:41:29+00:00

Bankruptcy is a way out to solve the debt problem that presses a debtor, where the debtor does not have the ability or good faith to pay these debts to his creditors and the rights of creditors can still be protected. This study aims to explain the legal efforts made by creditors so that their legal interests are protected and a form of legal protection for creditors due to the debtor's being declared bankrupt in the study of Decision Number No. 31/Pdt.Sus-Pailit/2023/PN Niaga Jkt. Pst.. This research uses normative juridical research and library research by conducting an assessment of the Laws and Regulations and books related to the title of this thesis. The results showed that the Decision of the Commercial Court decided the bankruptcy of PT. Multi Inti Karya. The legality of filing for bankruptcy by PT. Citra Harda Mandiri which is based on part of the receivables from PT.Multi Inti Karya which have met the elements of bankruptcy, namely Article 2 paragraph (1) UUK-PKPU because it is known that the legality made by PT. Multi Inti Karya. with another party, namely Cv. Dwi Sinergy Engineering on the implementation of the agreement, transferred a number of its receivables, so that the bankruptcy status received by PT. Multi Inti Karya caused the loss of its rights in the field of assets.

pengaruh disiplin kerja dan lingkungan kerja terhadap kinerja karyawan divisi assembling finishing PT. Kmk Global Sport

2024-12-14T05:43:49+00:00

This study aims to test, review and analyze the relationship between the success of various
activities in the company to achieve its goals not only depends on the superiority of the existing technology
system or facilities owned, but is also greatly determined by the role of human resources in the company
in the application of Work Discipline and Work Environment to Employee Performance at PT. KMK Global
Sport. This study involved 70 respondents and used a quantitative descriptive method. Data analysis was
carried out using the Statistical Package for Social Science (SPSS) version 20, with statistical tests in the
form of multiple linear regression. The results of the analysis show that partially and simultaneously (F
Test), the F-count value of 44.690> F-table 3.13, it can be concluded that simultaneously it has a signiϔicant
effect on the dependent variable and the t-test results in the study also show that two independent
variables, namely work discipline and work environment, have a positive and signiϔicant effect on the
dependent variable. For the work discipline variable, the signiϔicance value is 0.000 <0.05, and the t-count
value is 6.518> t-table 1.997. Likewise with the work environment variable, the signiϔicance value is 0.000
< 0.05, with a t-count value of 9.391 > 1.997. This supports the hypothesis that both variables have a
signiϔicant impact on the results measured in this study.

THE INFLUENCE OF INFLATION AND INTEREST RATES ON STOCK PRICES: A CASE STUDY OF TECHNOLOGY SECTOR COMPANIES IN THE SOFTWARE & IT SERVICES SUBSECTOR LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PRIOD 2020-2023

2024-12-14T05:29:30+00:00

Umi Saidah, 2024 This study aims to analyze the influence of Inflation and Interest Rates on the Stock Price of Technology Sector companies, specifically the Software & IT Services subsector listed on the Indonesia Stock Exchange during the 2020-2023 period. This research is motivated by fluctuations in Stock Prices influenced by various macroeconomic factors, including Inflation and Interest Rates. Considering the importance of stocks as an investment instrument and as an indicator of a company’s health, a deep understanding, of the factors affecting Stock Price is crucial. The research method used is a quantitative approach with multiple linear regression. The data used in this study are secondary data obtained from company financial statements, Inflation data and Interest Rate data during the period under study. Data analysis techniques include descriptive statistical tests and classical regression assumption tests before performing regression analysis. The results of the study show that Inflation has a significant negative impact on Stocvk Prices, while Interest Rates do not have a significant effect on Stock Prices. These findings indicate the investors are more responsive to changes in Inflation compared to changes in Interest Rates in the context of Technology Sector Stoks in Indonesia. This research is expected to contribute to investors and policymakers in understanding stock market dynamics and the impact of macroeconomic factors on Stock Prices.

Digital Transformation of Private Higher Education Marketing through Artificial Intelligence

2025-01-25T05:09:18+00:00

The increasing competition in the higher education sector, particularly among private universities (PTS), demands innovative, technology-driven marketing strategies to attract prospective students. This study explores the implementation of Artificial Intelligence (AI) in marketing management for PTS in Indonesia, focusing on efficiency, personalization, and enhancing the student experience. A quantitative descriptive and exploratory approach was adopted, analyzing data collected through surveys and in-depth interviews with 15 PTS utilizing AI in their marketing strategies. The findings reveal that AI applications, such as chatbots for real-time communication and data analytics to understand prospective students' needs, significantly improve marketing effectiveness. Approximately 73% of PTS reported enhanced responsiveness in communication, while marketing cost efficiency reached an average of 22%. However, challenges such as limited skilled human resources and inadequate technological infrastructure persist. The study underscores the need for investment in staff training and infrastructure development to support broader AI adoption. These findings provide strategic insights for PTS to leverage AI technologies effectively, enhancing their competitiveness in the increasingly dynamic higher education market.

THE EFFECT OF PROFITABILITY AND LEVERAGE ON COMPANY VALUE IN COMPANIES LISTED IN THE LQ45 INDEX ON THE INDONESIA STOCK EXCHANGE

2024-12-14T05:46:35+00:00

This study aims to analyze the effect of profitability and leverage on firm value for companies listed on the LQ45 Index on the Indonesia Stock Exchange (IDX). The LQ45 Index comprises 45 selected companies representing high liquidity and large market capitalization on the IDX. The sampling technique used is purposive sampling, resulting in 27 companies as the sample during the period from 2020 to 2024. The sample selection criteria are based on the completeness of financial data and the consistency of the companies on the LQ45 Index throughout the study period. This research employs a quantitative descriptive method to illustrate the relationship between the examined variables. The data is analyzed using EViews version 13. The analysis results indicate that profitability has a positive and significant impact on firm value, with a regression coefficient of β1 = 2.401250 and a p-value of 0.000, meaning an increase in profitability by 1 unit can enhance firm value by 2.401250. Conversely, leverage does not have a significant effect on firm value, with a regression coefficient of β2 = 2.692045 and a p-value of 0.49, suggesting that the level of leverage does not play a significant role in determining firm value during the analyzed period. The R-squared value of 0.83 indicates that 83% of the independent variables have a high influence on firm value. This study provides important insights for financial managers and investors in making decisions related to company strategies

Efektivitas Penerapan Restorative Justice dalam Sistem Peradilan Pidana Anak di Indonesia

2025-01-15T03:31:31+00:00

The restorative justice approach in the juvenile criminal justice system in Indonesia is an effort to create more humane justice by restoring relationships between perpetrators, victims and society. This study aims to analyze the effectiveness of implementing restorative justice in the juvenile criminal justice system in accordance with Law Number 11 of 2012 concerning the Juvenile Criminal Justice System. The research method used is a normative and empirical juridical approach by examining primary and secondary legal data, as well as interviews with law enforcement officials.The research results show that restorative justice has a positive impact in reducing the negative impacts of the justice process on children, such as stigmatization and barriers to social reintegration. However, its effectiveness is still hampered by a lack of understanding of law enforcement officials, a lack of supporting facilities, and low community involvement. To improve the implementation of restorative justice, intensive training is needed for law enforcement officers, strengthening the role of community institutions, as well as outreach to victims and the community regarding the benefits of this approach. It is hoped that this research can become a reference in developing policies that are more effective and oriented towards child protection in the criminal justice system in Indonesia.

The Influence of Compensation and Motivation on Employee Performance in the Rantau Children's Partner Coorperative in Kedaung Barat District, Sepatan Timur District, Tangerang Regency

2024-12-14T05:32:28+00:00

Abstract: The problems observed in this research are lack of incentives or unfair compensation, decreased employee work motivation, and decreased work productivity. This research aims to determine the influence of compensation and motivation on employee performance at the Mitra Anak Rantau Cooperative in Kedaung Barat Village, East Sepatan District, Tangerang Regency. The research method used was quantitative, sampling 50 people using saturated samples. The research results are explained by the regression equation Y = 16.664+0.393 Which means that there is a partial positive and significant influence between Compensation on Employee Performance at the Mitra Anak Rantau Cooperative in Kedaung Barat Village, East Sepatan District, Tangerang Regency. From the results of research based on analysis of research data, the relationship between Compensation and Motivation on Employee Performance at the Mitra Anak Rantau Cooperative in Kedaung Barat Village, East Sepatan District, Tangerang Regency can be explained. This can be explained by the regression equation Y = 16.664+0.393 X1 + 0.303X2 +e and tcount > ttable or (2.256>2.01174) H02 is rejected and H2 is accepted with a Sig value of 0.029 < 0.05. Which means that there is a partial positive and significant influence between Motivation on Employee Performance at the Mitra Anak Rantau Cooperative in Kedaung Barat Village, East Sepatan District, Tangerang Regency. From the results of research based on analysis of research data, the relationship between Compensation and Motivation on Employee Performance at the Mitra Anak Rantau Cooperative in Kedaung Barat Village, East Sepatan District, Tangerang Regency can be explained. This can be explained by the regression equation Y = 16.664+0.393 X1 + 0.303X2+e and Fcount value >F table (16,755 >3.20) H03 is rejected and H3 is accepted with a Sig value of 0.029<0.05. Which means that there is a simultaneous positive and significant influence between compensation and motivation on employee performance at the Mitra Anak Rantau Cooperative in Kedaung Barat Village, East Sepatan District, Tangerang Regency