The influence of product quality and promotion on consumer buying interest at Cafe Dicendana Tigaraksa, Tangerang Regency

Authors

  • Vicky Oktaviano Universitas Tangerang Raya
  • Slamet Riyanto Universitas Tangerang Raya
  • Sutomo Universitas Tangerang Raya

Keywords:

product quality , promotion , interested in buying

Abstract

The results of this research show that partially Product Quality obtained a value of 3.111 and Promotion of 2.172, where the value was higher than the table value of 1.993 and the sign score was less than 0.05. Which means that the Product Quality and Promotion variables each have an influence on the Purchase Interest variable. The results of the research simultaneously obtained the following values: fcount of 13.337 where the result was higher than 3.12. Which means that the Product Quality and promotion variables together influence the Purchase Interest variable.

Downloads

Published

2024-06-05

How to Cite

Oktaviano, V., Riyanto, S. ., & Sutomo. (2024). The influence of product quality and promotion on consumer buying interest at Cafe Dicendana Tigaraksa, Tangerang Regency. JURNAL EKONOMI, BISNIS DAN HUMANIORA, 3(2). Retrieved from https://eksishum.untara.ac.id/index.php/eksishum/article/view/141

Issue

Vol. 3 No. 2 (2024)

Section

Articles
Abstract viewed = 58 times